Skip to main content
Advertisement

Hotel Related Internet News Page 4

Hotel Marketing Advice
Graphic - SEO concept - Source TravelBoom Marketing

Local SEO for Hotels: 12 Tips for Better Local Rankings - By Jeremy Razook

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches their wants and needs.

OTA Best Practices
A computer on a desk - Source vizergy

Understanding Distribution: OTA Channels - By Misty Wagner

With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.

Key Performance Indicators
A notepad with the words 'Key performance indicators' - Source Hotelogix

Important KPIs to Measure Hotel Performance

Tracking performance across your hotel, as well as within specific areas, is critical. Without performance-related information, you have no way to determine how well (or poorly) you’re performing in comparison to your competitors or to your previous year’s numbers. That information is critical for making decisions as wide-ranging as whether you need to hire more staff, if your marketing is effective and if you’re reaching your target audience.

Hotel Revenue Management
Graphic of a person pulling a graph with a finger - Source Hotelogix

How to Use Future Demand Data and Optimize Revenue Management

Using revenue management data science is crucial, especially during the pandemic period. Previous hotel revenue management strategies can no longer be used as a guideline as the travel industry's rebounds and restrictions continue to wreak havoc.

Hotel Marketing Strategies
Graphic - strategy concept - Source Hotelogix

Build Effective Marketing Strategies for Your Hotel and Increase Revenue

Continuously developing marketing tactics should be an ongoing task in the hospitality industry. Normally, your marketing strategy creates opportunities to connect with your audience by creating content that resonates with your target market. Additionally, using the right combination of inbound and outbound marketing allows you to engage with wider audiences.

Hotel Paid Search
A game boad with figures of people - Source TravelBoom Marketing

How Google Topics API Could Affect Your Hotel Paid Search Campaigns - By Jeremy Razook

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the what’s, why’s, and how’s of the Topics API and its effects on hotel marketers and hotel PPC campaigns.

Guest Inclusivity
A wedding couple in a hotel lobby - Source Hotelogix

How to Create an Inclusive Environment for Your Hotel Guests and Improve Bookings

Have you ever heard the term 'guest inclusivity' in the hospitality industry? Lately, it’s been generating a lot of buzz, forcing the corporate portion of the hotel industry to take notice. Hotels from far and wide are realizing how important diversity and inclusion can be. However, many organizations, especially small hotels, have no idea what guest inclusivity means.

Hotel SEO
A person in front of a laptop - Source vizergy

Expert Panel - 2021 Google Updates - By Trish Leighton

For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years.

Hotel SEO
Logo, Google Sydney - Unsplash

Hotel SEO - Local Listing Essentials - By Trish Leighton

For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they were focusing on so we could anticipate the effects, but many were smaller tweaks that you would only notice if you were paying close attention (and luckily, we do).

Hotel Conversion Rates
Graphic of a person in front of a computer - Source Travelboom Marketing

Improving Hotel Website Conversion Rates with A/B Testing - By Alyssa Fate

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be too?

Black Friday
Illustration - a computer and money - Source Cendyn

Quick Wins to Convert Black Friday Bookings on Your Hotel's Website - By Luke Markesky

Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay.