In 2024, our research shows that travel intent remains steady, despite rising travel costs and in defiance of many predictions. No longer driven by the need to travel just because they finally can, travelers are looking to elicit specific feelings when they select a destination and plan their experience.
Technology is having an undeniable impact on our everyday lives – from how we shop to how we interact with friends and family. The way we market and plan for travel is no exception. What are some of the most important technological innovations you see impacting the way we connect with consumers?
Overall, travelers are open to incorporating emerging technologies as part of the travel experience, especially for research and planning purposes. In fact, nearly 2 in 3 travelers relied upon some kind of emerging technology during a travel experience in the past year.
MMGY's new Global Chats provide a solution for tapping into MMGY Global’s worldwide expertise and perspectives, bringing together thought leaders across regions for insightful digital discussions. Today, a panel of experts are discussing the Asian International Traveler.
The inaugural study found that the Asian international traveler intends to take an average of 2.3 international trips over the next two years, with an anticipated average spend of $3,223 per trip.
MMGY Global, an integrated marketing firm specializing in travel, tourism and hospitality, announced today that it has acquired Germany-based PR and marketing firm Lieb Management, expanding the global company’s European footprint. The company will now be known as MMGY Lieb.
Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?
Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
According to the latest edition of the research firm’s Portrait of American Travelers study, more than three quarters of U.S. adults plan to take a vacation in the next 12 months, with nearly half of all adults (48%) planning to travel this summer specifically.
MMGY Global expands European operations with Brussels-based research company